Tuesday, May 7, 2013

Email marketing made easy

If you've been thinking you need to start using email marketing to get more clients, keep the clients you've got, and grow your audience... you're right! It is a fabulous way to keep in touch with people and to turn more of your prospects into clients. What's more, done right, email marketing can get you press coverage, help you leverage products for more passive income, and uncover hidden opportunities and markets you never knew existed.

Unfortunately, as much as there are advantages to email marketing, it's also really easy to find yourself stuck, confused and overwhelmed. There are so many choices, small and large, and so much work that needs to be done in order to get really great results from your email newsletter.

Perhaps you are finding yourself stuck getting started:
  • Choosing an email distribution provider
  • Choosing an email design
  • Choosing a name for your newsletter
  • Deciding how to describe your newsletter
  • Setting up the subscribe form
  • Importing your contacts
Or, you might have published one or two email messages only to find you're floundering for what's next. You might be feeling doubts or questions like:
  • Is anyone reading this thing?
  • Why is your open rate so low?
  • Why doesn't anyone ever give any feedback?
  • Why isn't anyone buying?
  • What should you write about?
  • Is your content boring?
  • Are you giving away too much? Too little?
  • How much do typos really matter?
  • Should you post your content on your blog? Give away your articles on article listing sites?
  • Why isn't anyone sharing the emails?
  • Why isn't your list growing?
  • Why did that person unsubscribe?
  • What should your list growth rate be? Your unsubscribe rate? Your open rate?
I wish I could answer all your questions and doubts in one long blog post. But I can't. Because the truth of the matter is, without talking with you first, I don't know the answers to any of these questions. Without knowing more about you, your email marketing goals, your list, your audience, and what you've been doing, my best answer is, "It depends..." or, "Statistically, I see a lot of..."

But there's still good news! See, I've been helping people just like you get bigger, better results from their email marketing for well over a decade. And I can help you too. All you have to do is request a consult and I'll be happy to answer your questions, give you guidance and insight, or even set the whole thing up for you.

Email marketing can be easy. Honest. Especially if you get help.